Step 2024 Episode 8 | Eric Fulwiler - Modern Marketing: Think Like a Media Company to Drive Growth

Welcome to the new Step Conference 2024 episode! In this insightful interview, Lara Varlamova hosts Eric Fulwiler, Co-Founder & CEO of Rival, to explore the future of #marketing. Discover how modern marketing strategies involve thinking and acting like a #mediacompany, focusing on creating valuable content and engaging experiences for your audience. Eric shares his expertise on leveraging data, AI technology, and innovative approaches to drive marketing growth. This conversation offers valuable insights into building a successful marketing strategy that stands out in today's competitive landscape.